Class exercise 1

Class Exercise no.4

Date:  28/10/08

Project track: Sonia Rykiel 26/10/08 Kidswear Ads (season unknown)

Sonia Rykiel kidswear Advertisement (season unknown)

A sweet color palette is used, candy color such as pink, green apple, orange, pastel purple. 

Comes together in colorful stripes.

 

Project track: Sonia Rykiel 26/10/08 Eyewear Ads (season unknown)

Sonia Rykiel Eyewear Advertisement (season unknown)

The basic color scheme is classical black and white, as usual, but a high chroma accent red is added in contrast.

A very french-taste (black and white strip, accent red and blonde hair color). 

Project track: Sonia Rykiel 26/10/08 cosmetic Ads (season unknown)

Sonia Rykiel cosmetic advertisement 

This is one of the seasonal cosmetic advertisement.

Simple color range is use, yet the signature magenta is used. Contrast with black.

Giving an elegant, sophisticated and mystery mood.

Project track: Sonia Rykiel 26/10/08 Ads

Sonia Rykiel Advertisement (season unknown)

This is one of the most impressive season advertisement.

The extremely high chroma colors combination create a electric and disco mood.

Contrast of colors are thoroughly used in the ads. Basically red hue contrast with green hue.

Project track: Sonia Rykiel 26/10/08 FW07 Ads

Sonia Rykiel Fall/Winter 07 Advertisement

In this season, class achromatic color scheme is used basically .  A pastel pink /nude color from red hue is added into the ads, echoing the color scheme of the collection.

The pink and nude colors add a special effect to the ads. Since it is a contrast of cool and warm tone.

Project track: Sonia Rykiel 23/10/08 SS07 Ads

Sonia Rykiel Spring/Summer 07 Advertisement

The color tone is less rich as SS05, the range of color used also smaller.

But still, the background color and model's hair color also reflect the symbolic color of the brand, Magenta, in a subtle way.

The warm colors creates a sweet and girlish romantic mood, conveying the brand image.

Project track: Sonia Rykiel 18/10/08 SS05 Ads

Sonia Rykiel Spring Summer 05 Advertisement

Simple achromatic color scheme was used.

Since in this season, the theme is "legend". Her inspiration person are French Marianne, Edith Piaf.

She abandoned the colorful style, made it black and white providing the "French elegance and classic" .

Project track: Sonia Rykiel 9/10/08 FW08 Ads

Sonia Rykiel Fall/Winter 08 advertisement

In this season, more obscure and darker colors are used in the ads, a white background is used to outstand the outfits.

Pastel colors for example pink and flesh mix with dark colors from same hue groups such as Burgandy,magenta and purple. Having a harmony relationship.

The color mood is calm,fantastic and sweet.

Project track: Sonia Rykiel 5/10/08

Color scheme of Sonia Rykiel official website

Findings:

Web: basic color (as usual for many brands): Black.
Accent color: SR's favorite color: warm color with graduate gradient of Burgundy/lilac?

Project track: Sonia Rykiel 3/10/08 SS08 Ads

Sonia Rykiel Spring/Summer 08 Advertisement

Older times: More black + white. Achromatic color scheme.

Current time: Add in more colors, for S/S higher chroma,vivid colors.; for A/W obscure and darker colors.

S/S 08

The outfit in yellow is the eye focus as it's in more vivid color than the 2 outfits beside, a purple handbag match with the yellow outfit in contrast color to outstand each other. 

Focusing on handbags color. Red-orange, pink and yellow are in analogous scheme, creating warm and sweet harmony.

Again focus on handbags, as using white outfits to outstand the handbag colors.

Color mood is warm and fresh, therefore vivid colors with high chroma and low value are used.

Our color comes from our mind

When we are still a kid, the elders teach us to know color,
and then we grow up, we remember color along with our memories, a smell of someone, a place we never forget........

we no longer know how to describe a color. Coz' it's with so much feelings.
However, we'll never forget ......the color that bring us joy, sorrow, love and hate.

Color has no identity, coz' it means different to everyone.