Friday, October 3, 2008

Project track: Sonia Rykiel 3/10/08 SS08 Ads









Sonia Rykiel Spring/Summer 08 Advertisement

Older times: More black + white. Achromatic color scheme.

Current time: Add in more colors, for S/S higher chroma,vivid colors.; for A/W obscure and darker colors.

S/S 08

The outfit in yellow is the eye focus as it's in more vivid color than the 2 outfits beside, a purple handbag match with the yellow outfit in contrast color to outstand each other. 

Focusing on handbags color. Red-orange, pink and yellow are in analogous scheme, creating warm and sweet harmony.

Again focus on handbags, as using white outfits to outstand the handbag colors.


Color mood is warm and fresh, therefore vivid colors with high chroma and low value are used.




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